Bikxie has announced the “soft launch” of its women-only service Bikxie Pink in Delhi, marking the occasion of International Women’s Day 2018.
A first-of-its-kind service in the national capital, Bikxie Pink offers a fleet of state-of-the-art electric scooties exclusively driven by women, and for women. The service was earlier launched in Gurugram in January 2016, and has received immense popularity from women commuters in the city. Now, the beginning of Bikxie Pink service in Delhi will further consolidate Bikxie’s position as the only bike-taxi service dedicated entirely to the safety, security and comfort of urban women.
Bikxie Pink will initially be rolled out with ten women pilots, but the numbers shall increase to more than one hundred female pilots in the next few months across the length and breadth of Delhi NCR. On the Bikxie mobile app, female customers will be provided the option of opting for Bikxie Pink pilots, or they may hail the scooties from key metro stations.
Commenting on the arrival of Bikxie Pink in Delhi, Divya Kalia, Co-Founder Bikxie said, “After creating ripples in last-mile transport for female commuters in Haryana, we saw a significant opportunity in Delhi. Even with the surge of cab hailing apps, we noted that the paucity of having a completely safe mode of travel remains an area of concern for female working women in Delhi-NCR. Keeping this in mind, Bikxie Pink, with its ‘female rider for female customers’ policy, will be a perfect solution for seamless and safe travel needs of the city’s women. Not only this, Bikxie pink will take the women empowerment agenda to the next level, as it will be providing a source of employment and earning to a pool of semi-educated and young women drivers in the city. Besides, the fleet of electric two-wheeler vehicles is environment-friendly; it will contribute to reducing the carbon footprint and the pollution woes of the city in a significant manner. All this said and ready to move, what better an occasion than women’s day to kick off this idea in the national capital!”
The service will take additional care of women’s safety by offering helmet to each passenger. After Gurugram and Delhi, the services of Bikxie Pink are expected to start in other metro cities of India in near future.
