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Canon adopts a new village under its flagship CSR initiative

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Marking a new milestone on the path of its corporate philosophy – ‘Kyosei’, signifying ‘living and working together for the common good’, Canon India has announced the adoption of a new village under its flagship CSR initiative – ‘Adopt a Village’. Through this initiative, the organization has successfully been executing its commitment towards the community, across the country. The new village is adopted in the North region’s Maheshwari Village at Rewari district of Haryana.

 

Along with this initiative, Canon India also announces its association with Humana People to People (HPPI), a not-for-profit organization, focused on community development, since last two decades. Its mission is to unite with people in India in order to create development in the broadest sense through the implementation of the projects that aim at transferring knowledge, skills and capacity to individuals and communities. HPPI will support Canon’s efforts in the direction of strengthening the social fabric of the country, under its 4E’s including Education, Eye Care, Environment and Empowerment.

 

Kazutada Kobayashi, President and CEO, Canon India stated, “Our flagship initiative for social development ‘Adopt a village’ has witnessed several milestones over the last six years. With our first adopted village in Haryana- Ferozepur Namak reaching a self-sustainable model and the new village Maheshwari joining us, we see commendable progress in this outreach. Last year, we marked two decades of our existence in the country, this glorious milestone has been possible with the support of our partners, employees and the community. Our latest initiative in the direction of social welfare is ‘learning beyond books’, where we will be making the children in our adopted villages witness the world outside their horizons. With educative trips outside their homes and school boundaries, we aim to help the children aspire more, dream bigger and work harder towards achieving their dreams. I am optimistic our NGO partner- HPPI, will support us in fulfilling our responsibility.”

 

The event witnessed Kobayashi’s visit to the village and announcement of the new village and the NGO. Children welcomed Canon India employees at the village and performed on stage, to commemorate the occasion. A tree plantation was organized, where 50+ saplings were planted by the Canon India leadership and employees, seeding the first step towards environment conservation.

 

Like all its adopted villages, Canon India would be strictly scrutinizing and monitoring the progress of its endeavors. Apart from Maheshwari, the imaging leader has adopted following villages across the country, including Sol Gohalia village near Kolkata, Maharaja Katte village near Bengaluru and Karanjoti village near Mumbai. All the villages have been identified in close proximity to Canon India offices in the locations. Employees across the locations regularly visit the children in the villages educate them on the importance of health, hygiene and other important aspects of learning which would contribute to their growth and development. Fun activities like cricket, football tournaments are organized for ensuring overall development of the children.

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