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Canon unveils EOS 5D Mark IV

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Canon India has launched its EOS 5D Mark IV which offers professional photographers and film makers stellar, full-frame performance and the speed to deliver captivating narratives in both still and video formats.

It features the latest imaging technologies and the best attributes from premium EOS models like the flagship EOS-1D X Mark II to create the ultimate shooting experience for users. Equipped with a powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed, the EOS 5D Mark IV delivers exceptional performance in both stills and video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame-grabs will empower photographers with greater control when creating and capturing their shots.

Remarkable still photo performance

Powered by a DIGIC 6+ image processor and an enhanced noise processing algorithm suited for shooting in low-light scenes, users of the EOS 5D Mark IV can be assured of improved noise performance and image quality across the ISO speed range. The processor now features an in-camera Digital Lens Optimizer (DLO), which allows photographers to process and optimize JPEG files for chromatic aberration, peripheral illumination, and diffraction correction.This enhancement empowers users to quickly and easily correct JPEG files in-camera instead of via Digital Photo Professional (DPP), thus shortening the workflow for photographers.
At the heart of the EOS 5D Mark IV is a formidable 35mm full-frame CMOS sensor that delivers a resolution of up to 30.4 megapixels.With the EOS 5D Mark IV, users can shoot 4K movies at a smooth frame rate of 30p, with resolutions of up to 4096 x 2160 and an aspect ratio of 17:9that matches cinema screens. The camera can also shoot in Full HD quality at 60p, and up to 120p for HD quality videos.

Wi-Fi/ NFCconnectivity and in-built GPS

The EOS 5D Mark IV is designed with in-built Wi-Fi and Near Field Communications (NFC) capabilities. This enables users to easily transfer videos and imagesto external devices via FTP or FTPS service, via the Camera Connect app, or upload them directly on to social media sites.

Remote shooting can be activated via the Camera Connect app, so users will have the flexibility to take photos or record videos from a distance using their smartphones.

Professional operability

EOS 5D Mark IV is designed for enhanced dust and water resistant performance, for use in challenging environments. The exterior body of the camera is protected and sealed with an outer rubber coating or dust/water-resistant sealing material at all of its joint areas.

With the Intelligent Viewfinder II, users will be able to check and adjust shooting functions without taking their eyes off the subject. They can also customise the display to include an electronic level and other functions. With the electronic level displayed, users can view the current tilt and rotation of the camera, which makes it easier to compose their shots.

The EOS 5D Mark IV LCD monitor also features customisable touch panel functions, allowing users to quickly navigate menus and adjust settings such as shutter speeds, ISO speeds, and AF and AE functions. Touch panel sensitivity can also be adjusted, or deactivated altogether. With its Touch AF capability, live-view shooting will be more intuitive

New lens and accessory

The highly reputed EF24-105mm f/4L IS USM lens, originally released as a kit lens for the EOS 5D in 2005, has now been updated with the latest L series enhancements to match the higher rendering power of the EOS 5D line. These include improved optical performance, significant flare and ghosting suppression through the use of Air Sphere Coating (ASC), IS performance upgrades, fluorine coating for improved durability, and quieter operation to suit videography usage.

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