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Cisco AppDynamics ropes in Eric Schou as Chief Marketing Officer

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Cisco AppDynamics has announced a significant addition to its executive leadership team with the appointment of Eric Schou as Chief Marketing Officer (CMO). The appointment comes at a key moment for AppDynamics as it continues to assert its leadership in Full-Stack Observability – a fast-growing, multi-billion dollar technology market.

Linda Tong, General Manager, AppDynamics, said, “83% of technologists feel that their job has become more complex over the last year, with three-quarters struggling to manage overwhelming ‘data noise’. There is a clear need for full-stack observability with business context to help solve some of the biggest challenges which enterprise IT teams are facing right now. Eric has experience delivering enterprise technology marketing programs at the highest level and is expertly placed to ensure AppDynamics capitalizes on this market opportunity.”

Eric joins AppDynamics from Splunk where he was Head of Security Marketing, and is an accomplished marketing professional with over 20 years’ experience at some of the biggest enterprise technology companies in the world, including Palo Alto Networks, Hewlett-Packard Enterprise (HPE), Good Technology (now BlackBerry Ltd.), McAfee and Symantec. In his new role, Eric will assume responsibility for driving awareness and demand for AppDynamics’ industry-leading Business Observability platform amongst enterprise IT decision makers and channel partners. In addition, he will also help to accelerate the delivery of Cisco’s Full-Stack Observability vision – of which AppDynamics is a critical component. 

Eric Schou, Chief Marketing Officer, AppDynamics, said, “The opportunity to lead and define such an exciting emerging market sector is extremely rare. Needless to say I jumped at the opportunity to join AppDynamics and to be part of the next phase of its journey. I’m excited to be working alongside the executive leadership team at AppDynamics and at Cisco, and relish the chance to lead AppDynamics’ world-class marketing team.”

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