CSR has not translated into Real Benefit for the Poor


After over four years of corporate social responsibility (CSR) becoming mandatory in India, there remains considerable gap between what had been the objective of this policy and what has been the outcome so far. The estimates of funds this regulation was expected to generate for the benefit of stakeholders—people affected or displaced when an enterprise was set up or expanded operations—have fallen from around Rs 40,000 crore to about Rs 14,000 crore, but nobody knows why the expected money is not coming in.


As per the Companies Act, 2013, a company with a net worth of Rs 500 crore or more, or a turnover of Rs 1,000 crore or more, or a net profit of Rs 5 crore or more in a fiscal year is required to spend 2 per cent of its average net profit in the preceding three years towards CSR. Various studies, including some by the government, mostly focus on the quantum of funds spent by corporates—in some cases, including information on how much is spent on various sectors like healthcare, education, skill development, environment protection, water and sanitation, etc. But the quality of work carried out by individual companies is still an unknown factor. Repeated attempts to get the ministry of corporate affairs (MCA) to shed light on this failed to yield any results.


The last government data for 2016-17 reveals the number of companies failing to comply with the CSR regulation that rose from 9,018 in 2014-15 to 9,468, and the number of those spending less than the prescribed amount, from 5,073 to 5,954. Though there are also 3,937 corporates that spent more than the expected amount as against 2,006 in 2014-15, the total CSR spend dipped from Rs 14,366 crore in 2015-16 to Rs 13,465 crore in 2016-17.


Development activist Behar states that data on CSR is too thin for us to really understand how the funds are getting spent. “No one knows why some companies are being allowed to take credit of employees’ contribution through compulsory services as part of CSR obligations. Many companies are going farther, categorising their employees’ benefits as CSR obligations. In effect, there is continuing resistance and lack of clarity, real money has not flowed in, and there is no real compliance asked,” says Behar.


Often people mix up CSR activities with private foundations. Some of these trusts do wonderful philanthropic work, such as the Azim Premji Foundation, while others use it to pump out funds for their own family’s benefit, or it is not used effectively. CSRBOX, an affiliate of online development sector platform NGOBOX, states that the unspent CSR fund ranges between 9-12 per cent and 20-24 per cent of the prescribed CSR in FY2016 and FY2015, respectively. Overall, around Rs 50,000 crore has flowed into CSR activities so far.


Joy Sharma, founding partner of Impactify, an end-to-end digital solutions provider for organisations working in the social sector, says 20,000 companies are eligible to fund CSR activities, but hardly 50 per cent of them report and allocate funds. Most of the bigger companies are adhering to the norms. “The kitty is expected to rise to Rs 20,000 crore if all are compliant,” says Sharma. According to nseinfobase.com, CSR spending by 1,080 NSE-listed companies as of March 2018, witnessed 11 per cent rise to Rs 10,030 crore in 2017-18 while CSR expenditure by these companies has shown a healthy compounded annual growth rate of 16 per cent over the past four years.


Pranav Haldea, managing director, Prime Database Group, which powers nseinfobase.com, says in a press statement that as in the previous year, education received the maximum spend, followed by healthcare. In fact, education and healthcare account for 60 per cent of CSR spend. Areas like reducing inequalities, national heritage, armed forces, sports, technology incubators and slum development saw negligible spends. However, in comparison to the previous year, these areas did see the highest percentage increase in spends, according to Haldea.


The top 10 companies in terms of CSR spends in 2017-18, according to the report, were Reliance, ONGC, TCS, HDFC Bank, IOC, Infosys, ITC, NTPC, Tata Steel and Wipro, which accounted for 36.06 per cent of the total spend. Santhosh Jayaram, partner and head (sustainability and CSR advisory), KPMG in India, points out that some of the top companies were already undertaking CSR activities, but the regulation has forced everybody—big or small, listed or non-listed—to get on board. Resource allocation and spending for CSR has risen because of the regulation requiring 2 per cent of company profit being allocated for CSR initiatives. Now there are more controls from the governance perspective, which is a good thing. The regulation now requires approval at two levels. The CSR committee shortlists the projects and the spending, which is then approved by the company board.


“So, there is now a higher level of scrutiny, improving resource allocation and governance around CSR activities. The social impact remains to be studied. Social changes through CSR cannot be measured after just three years,” he adds.


Abhishek Humbad, founder of Goodera, a global CSR lifecycle and volunteering management platform that now offers impact study in India, points to a major flaw in the policy. “A few companies failed to spend the prescribed amount, but the law currently mandates only reporting, not spending,” says Humbad. Hence, as long as the companies provide a reason for non-spending or under-spending, they are breaking no law. They provide a report of their budgets and project-wise disbursed amounts in the standard format of reporting provided by the MCA in section 135 of the Companies Act, 2013.


Companies follow schedule VII to this section for choosing the areas to invest their CSR funds. Generally, companies follow due diligence to identify their implementation partners, which are in line with the recommendations of the law. Among the listed companies, 27 per cent spent directly on CSR-related activities, 25 per cent used only external implementing agencies, while 38 per cent used a combination of the two, and the rest did not specify the route chosen by them, according to nseinfobase.com.


Manpreet Singh Chadha, Wave Group vice-chairman and the Ponty Chadha Foundation managing trustee, says CSR is a way in which a company gives back to society, “to improve the well-¬being of people in need and help them grow.” Chadha’s father established Mata Bhagwanti Chadha Niketan in 1999, a charitable school directly managed by the foundation. The school has been providing rehabilitation services to more than 1,000 special children and its initiatives have been acknowledged with the National Award 2018 for ‘Best institution working for the cause of persons with disabilities’.


Among public sector units, the Hyderabad-based National Mineral Development Corporation (NMDC) is among those that had been engaging in CSR activities much before the concept was formally introduced. In fact, senior company officials claim their CSR programme is as old as the company. Eradication of illiteracy, minimising child and maternal mortality, poverty alleviation and affordable healthcare in villages surrounding the project areas have been its primary focus. While NMDC denied facing any political or bureaucratic pressures on how CSR funds are utilised, several other companies, both from the public and the private sectors, admitted to facing such pressures. Some private companies admitted to facing tremendous pressure to undertake projects far from their area of operation, contrary to what the CSR regulation suggests.


Behar blames these pressures for the “escape route” provided by the government that allows corporates to put the CSR funds in the PM relief fund. “Taking advantage of the confusion, some states like Gujarat announced plans of setting up an agency to handle CSR funds, defeating the very purpose of having corporates undertake CSR activities. Chhattisgarh, in fact, actually identified projects where corporates could provide funds to fulfil their CSR obligations, helping to do what the government should have been doing instead, or to push its agenda,” says Behar.


There has been considerable political push to garner CSR funds for government schemes such as Swachh Bharat and other flagship projects. In fact, PSUs were given the mandate to help meet government targets with their CSR funds. These are some instances where CSR objectives got defeated.


“As companies are not as yet mandated by the law to report the result of their CSR interventions, fund diversion is not noticed,” says Richa Bajpai of Goodera. “Diverse motives push companies to undertake CSR programmes. The most important is compliance, which drives many companies to invest in CSR projects and report their progress in a structured manner. On the other hand, there are also companies that are self-motivated, see it as a business case and undertake CSR in an integrated manner, empowering the entire social sector ecosystem during the process.”


All these companies have a CSR policy and they declare their fund allocations and utilisation for CSR. Stressing the importance of CSR funds in meeting development goals, Ravi Subbiah, technical director (health) with CARE India, says, “There has been an increased interest among corporates in improving the health of people around its establishment. Those more evolved are supporting the government of India in achieving its Sustainable Development Goals (SDG) pertaining to reducing maternal and child mortalities, by investing in health programmes for populations that need focused interventions.”


Population Foundation of India executive director Poonam Muttreja feels the CSR policy offers incredible challenges and opportunities for ushering in social transformation. “There is an urgent need for inspiring corporates to move outside their -comfort zone of just delivering products and services. Why not utilise their inherent competencies to bring in a wave of efficient processes, innovation and technology application for the good of society? CSR can make a real difference by investing in tough and complex areas like adolescent sexual and reproductive rights, ending child marriage and addressing patriarchal norms,” she says.


There are many noteworthy examples of CSR yielding results on the ground. For example, Godrej has focused its interventions on skill-building and holistic development, with special focus on building the individual’s employability and earning potential. Besides working closely with various implementation partners to create robust training modules, they also collaborate with other companies through financial and non-financial partnerships, sharing knowledge, curriculum and funding. Similarly, L&T’s flagship ICD project began as a rural watershed project and was gradually scaled up to include health, education and skill development. Their model is based on long-term sustainable development through a model of participatory communication.


There are many companies and implementing agencies that are putting their efforts into helping achieve SDG goals. But, considering the inadequate and shrinking government spend on social development sectors, the efforts are few compared to the challenges. Unfortunately, as a study by the National Foundation for India has revealed, for most of the smaller companies at least, CSR obligations are merely an accounting exercise. Barring a few exceptions, overall there is considerable disappointment about the quality of work undertaken. Despite the intent, then, CSR has not translated into real benefit for the poor and ordinary people of this country.


Indian firms’ CSR spending needs more accountability and transparency

Health and education have to be the most attractive sectors for companies to put in their money for CSR and sustainability.


Corporate India is investing well to meet its social goals, but the funds seem misdirected. With the enforcement of the Companies Act in 2014, India became the first country to make corporate social responsibility, or CSR, mandatory. The legislation stipulates that companies conscientiously contribute to society by integrating development programmes in their business models and culture. For this, firms with net worth of Rs 500 crore, or turnover of Rs 1,000 crore, or net profit of Rs 5 crore or more in a fiscal, must contribute 2 per cent of their profits to programmes that benefit society. Four years later, these big companies have spent much more on CSR than expected. But are they actually engaging in social responsibility with commitment, or just finding convenient ways to be on the right side of the law?


Corporate India increased its prescribed amount for CSR expenditure from Rs 5,779.7 crore in 2014-15 to Rs 7,096.9 crore in 2017-18, states auditor KPMG’s 2018-19 report which analysed the CSR work of 100 companies. It found that companies were spending more than what was prescribed. From Rs 4,708 crore total expenditure on CSR in 2014-15, it increased to Rs 7,424 crore in 2017-18. But the country’s most backward districts that require maximum CSR support remain deprived.


According to the Ministry of Rural Development, 115 of the 718 districts in India are backward. NITI Aayog stipulates that corporate handholding can ensure the development of these districts. Jharkhand has 19 such districts, Bihar 13, Chhattisgarh 10 while Madhya Pradesh, Odisha and Uttar Pradesh have eight each. But only one per cent of all CSR programmes have been implemented in Jharkhand and Chhattisgarh each. Bihar has received just 2 per cent, Madhya Pradesh 3 per cent and Odisha 11 per cent.


Maharashtra, Rajasthan, Gujarat, Karnataka and Andhra Pradesh, which account for only 15 per cent of the aspirational districts, have received 60 per cent of the CSR money. Twelve per cent of the districts in the Northeast require CSR attention, but just about 4 per cent received CSR money in 2017-18.


Companies say the Act is new and will take time to integrate CSR projects into their business models. However, they have found convenient ways to wriggle out of their responsibility. A large number of companies transfer CSR funds to government programmes such as Prime Minister’s Relief Fund and consider their responsibility over.


In 2016-17, the public sector Oil and Natural Gas Corporation, Hindustan Petroleum, Oil India and Indian Oil Corporation together contributed about Rs 146 crore as CSR towards the Rs 3,000-crore Statue of Unity, built in the memory of Sardar Vallabhbhai Patel in Gujarat. Uttar Pradesh Chief Minister Yogi Adityanath has written to all district magistrates to use CSR funds to set up cow shelters.


Although schedule VII of CSR policy allows contributions to government schemes, such contributions contradict the principles of CSR. Instead of engaging with communities to uplift them, companies do a one-time cheque-signing exercise. CSR policy stipulates that one-time activity cannot be considered responsible business. “CSR funds should not be used as a source of funding government schemes,” states the Ministry of Corporate Affairs FAQs on CSR norms. At a time when the country eagerly awaits a robust policy, companies are not even complying with the present one.


Non-compliance by firms


In July 2018, a good 272 companies were served notices by the Registrar of Companies for non-compliance with CSR expenditure. Between July 2016 and March 2017, as many as 1,018 companies, such as Adani Infrastructure and Developers, DLF Assets, and Vodafone India Services were issued notices for non-compliance. KPMG has identified three principal areas of non-compliance—disclosure of direct and overhead expenditure on projects, details of overhead expenses, and keeping these overhead expenses below 5 per cent of total CSR spends.


Poor understanding of the social needs of communities is assessed as the main reason for poor CSR compliance. The problem is aggravated by inadequate infrastructure and implementation capability within organisations and lack of required expertise. “There is no data to know if companies are undertaking need-based assessment studies, a must since it prioritises the requirements of the impacted communities,” says Sujit Kumar Singh, senior programme manager at Delhi non-profit Centre for Science and Environment (CSE). Such an assessment should be inclusive and participatory on the lines of gender, caste and religion. Often, professionals handling CSR are not trained to comprehend societal nuances. In most cases those heading the human resource department handle CSR activities. The need now is a policy which drives companies towards self-regulation, the key to CSR, Singh says.


Recognising that CSR is still nascent and a grey area, CSE has prepared reporting guidelines for companies. For this, it formed a committee representing media, civil society and industry. According to the guidelines, companies should self-regulate and be responsive to the disadvantaged, vulnerable and marginalised sections of society. They should respect and promote human rights, make efforts to protect and restore the environment, and support inclusive growth and equitable development. The guidelines show how to improve accountability and transparency in CSR spending, and make it an integral part of business.


CSR spend rose 9 pc to Rs 8,897 cr in FY17: Report

A total of 1,522 BSE-listed companies spent Rs 8,897 crore, or 92 per cent of the budgeted Rs 9,680 crore on corporate social responsibility activities in 2016-17, an increase of about 9 per cent from the previous year, according to a report.


The Annual CSR Tracker compiled by CII revealed that the number of BSE-listed companies required to fulfil the mandate has also increased to 1,522 in FY17 from 1,270 in FY16 and 1,181 in FY15.


Under the Companies Act, 2013, certain class of profitable entities are required to shell out at least 2 per cent of their three-year annual average net profit towards corporate social responsibility (CSR) activities.


The survey suggests a substantial increase in CSR spends as against FY16 in the areas of environment and ecology (66 per cent), gender equality (115 per cent), national heritage (153 per cent) and sports development (192 per cent).


However, there was no CSR spend in the areas of technology incubation or slum development by a single public sector enterprise (PSE) in FY17. Moreover, slum development did not receive any funds from state-owned enterprises in the previous year either.


The overall increase in CSR spends in FY17 as compared to the previous year is 8.70 per cent. Development areas that show maximum increase in the CSR spends as against FY16 are sports development, national heritage, gender equality and environment


There was a noteworthy increase in the CSR spend with respect to armed forces veterans in FY17 amounting to Rs 33 crore in comparison to FY16, where less than Rs 1 crore was spent, according to the report.


However, 2016-17 registered a huge drop in the contribution made to the PM’s Relief Fund as compared to the previous fiscal where 79 companies contributed Rs 80.55 crore while 120 companies contributed to Rs 107.43 crore in 2015.


This year, only 45 companies reported to have invested about Rs 23 crore. This is a positive indication towards the effort made by companies to introspect their nature of spends and comply with the CSR legislation, the report said regarding the decline in contribution made to the PM’s Relief Fund.


“Alignment of business strategy is slowly but surely happening. Companies have begun to disclose impact data, which goes beyond the requirements of the legislation. This is an indicator of improved transparency though quality of data leaves much to be desired,” CII Director General Chandrajit Banerjee said.


Across all three years FY15-17, the industrialised states of Maharashtra, Gujarat and Tamil Nadu remained favoured destinations for CSR investment. It appears that over a span of three years, about 40 per cent of the companies preferred investing in one state/UT and about 4 per cent in more than 10 states/UTs. Moreover, Northeast India received investment from 35 per cent of the PSEs and 65 per cent of the non-PSEs.


Out of the 32 industry categories, the major contributors to CSR spends in all three financial years are oil and gas; software and services; utilities; and metals and mining.


As per the published report, there is big increases in CSR spends in FY17 in comparison to FY15 are reported in automobiles and auto components, construction materials, consumer durables, coal and other financial services, the report said.