Levi’s has signed up Bollywood actor Deepika Padukone to be its brand ambassador for its new collection. The collection re-imagines Levi’s classics through its new denim fits & jackets while introducing Deepika’s signature athleisure pieces, faux leather pants & oversized shirts.
The range will include varsity jackets, co-ord sweatsuits, crop-tops and bralettes. It also features contemporary interpretations of Levi’s denims—with new on-trend 70’s-inspired high waist jeans and cut and sewn wide-leg silhouettes.
“The endeavour with my first-ever collaboration with Levi’s was for it to be an authentic representation of my personal style,” said Padukone.
Levi’s has said in a statement that the collection will be available at all its retail outlets, Levi.in and select partner e-commerce platforms from 8 October.
Padukone was roped in as the Levi’s global brand ambassador earlier this year and has since been spearheading its campaign focused on an all-new range of fashion fits from the apparel brand.
“We are absolutely thrilled that Deepika Padukone’s first collaboration as brand ambassador for Levi’s is so iconic yet personal. Levi’s has always believed in ‘authentic self-expression’ and the collaboration is just that. We wanted to work with Deepika because of her iconic sense of style and its influence on consumers. Her understanding of colours, fabrics and silhouettes is unique and extremely individual,” Sanjeev Mohanty, SVP and MD—South Asia, Middle East and Africa, Levi’s said.
