FITPASS, the all-access pass to gyms and fitness studios has raised $1 million led from professional shooter and India’s only individual Olympic gold medalist, Abhinav Bindra and his business partner, Gaurav Marya, Chairman, Franchise India. The fresh funds invested through Bindra’s venture fund – Shooting Star and Franchise India Brands Ltd. will be used to expand the full-suite of FITPASS’ service offerings across 10 cities in the next 6 months.
Previously, in December 2016, FITPASS had raised $1 million, from Mumbai Angels and a consortium of Delhi and Bengaluru-based angel investors to grow horizontally and add service verticals, data-driven highly personalised fitness management tools for its users as well as to rollout bespoke enterprise products to its partner gyms/fitness studios.
Available on iOS & Android, FITPASS breaks all the barriers to fitness by making fitness accessible and affordable for the new-age Indian consumers. FITPASS subscribers can work out at any gym/fitness studio, anytime and can freely choose from a variety of available workout options – Gym Workouts, Yoga, Zumba, Pilates, Spinning, Kickboxing, Crossfit, MMA and many more. In addition, users can also consult their dedicated personal nutritionist and follow highly curated A.I. led coaching plans on the FITPASS app to achieve faster results.
Speaking on the announcement, Arushi Verma, Co-founder, FITPASS, said, “We are very excited to have Abhinav and Gaurav as our partners – learnings from their personal and professional journeys and access to the networks they command will certainly help us take the FITPASS brand to greater heights. ” Akshay Verma, Co-founder, FITPASS, added “Our tech-first approach has helped us achieve astounding growth rates without burning our funds. The focus has been on data-driven operations and using tech-led solutions to limit human intervention. The latest infusion of capital will allow us to significantly enhance the user experience and digitize the fitness economy. It’s going to be game-changing!”