Government to launch Mahua based drink worth Rs 700 for 750 ml bottle


Government is set to launch a mahua-based alcoholic beverage in the market for the first time. Called Mahua Nutribeverage, it will be available by next month for ₹700 for a 750 ml bottle and will come in six fruit-based flavours.


Mahua is a forest tree in tribal areas of Bastar and plays an important role in the rural economy. Tribal Cooperative Marketing Development Federation of India (TRIFED) signed a memorandum with the National Research Development Corporation to look after technology transfer to suitable entrepreneurs for Mahua Nutribeverage’s production and marketing.


Its marketing will be done under the Tribal Affairs Ministry’s value-addition scheme, Van Dhan Vikas Karyakram, launched by Prime Minister Narendra Modi in Chhattisgarh’s Bijapur in 2018. The scheme aims at training tribal clusters to add value to their products.