It is the time to reimagine your digital identity strategy


The world today is exploding with digital connectivity. People, organizations and internet-enabled devices of all kinds are all interacting with one another digitally. New opportunities emerge as digital disruptions take place across every sector, from the delivery of telemedicine and digital prescriptions, to the gig economy and the development of an increasingly liquid workforce, to digital banking via devices in the internet of things (IoT), to the digital transformation of supply chains and the provision of government services. This is now highly visible during this global pandemic, it is like from crisis to catalyst.


The pandemic catalyzed digital transformation efforts for some industries and organizations while shutting down others. During pandemic, an elevated level of technical expertise is needed to maintain business continuity, keep data secure, and ensure employee safely. Suddenly, leaders must consider the medical, social, and technological implications associated with reopening their business, interacting with customers, bringing employees back into offices, or pivoting how they go to market. The most important part, which we could clearly witnessed on the future of healthcare ,which is to be very much personalized and smart, supported by amazing technological advances. This new landscape, however, also brings with it great cybersecurity challenges. Hackers are preparing to exploit these new advances as we speak and in the coming days.


Secondly, there is no deny in the fact that, AI is creating industries. It’s creating jobs. Our digital world is disrupting traditional boundaries and pushing out the frontiers of how we deliver excellent digital services and user experiences. Digital identity sits at the centre of how we provide that seamless and frictionless experience for users.



Advances in technology are profoundly changing the ways in which organizations and individuals interact with one another. When we look at the function of Artificial Intelligence(AI) , by taking a deep drive, AI is great at is spotting patterns and making predictions. So, what that does mean is it’s very good at taking away the mundane. So imagine a scenario where … you’ve arrived at the train station because that’s what time your personal digital assistant has told you that you need to arrive. It’s actually already booked your tickets. It’s understood which platform you want to be on, and it knows the fact that you’d like to get a coffee. So you just walk [into the coffee shop], you pick it up, you walk out, and the AI knows which platform you’re going to get on. So you get onto the platform and you get onto the train, into your seat, and you sit down, and you can do all of this while listening to a podcast.


That does require a greater degree of integration from an application’s perspective, and what it does allow you to do is to be inherently more productive. The digital revolution has also brought with it new forms of fraud, identity theft and misuse or abuse of personal data. Cybersecurity incidents have become a pervasive and seemingly permanent threat to personal data privacy, threatening the foundations of trust on which society functions.


With this the CISOs have to be very proactive especially in recognizing that the business will always win. They should really be part of the business and that helps actually promote the role. The other thing I would say is to change your mindset from a services perspective and understand the digital risk because this is probably the biggest area.