With a view to provide better and modern amenities to pilgrims of the ongoing Kumbh Mela, LG India has installed 16 water purifiers booths at various locations which include lost & found centres and washing machines have also been installed at certain locations of the Mela at Prayagraj, Uttar Pradesh. The water purifiers in the Kumbh are providing purest form of drinking water, and by using LG washing machines pilgrims are washing their clothes freely during the entire duration of the Mela.
LG Electronics is also distributing bands called “Suraksha Dhaga” at the lost and found centre in the mela, which is helping pilgrims to locate their dear ones in case they lose them in the surging crowd. These bands have the Mela helpline number along with the contact details of the guardian, which can be used in case anyone gets lost in the Mela. Apart from this, direction boards are deployed to guide people to the nearest lost & found centre.
In addition, LG is also providing special offers on their products for their customers in Prayagraj.
Commenting on this occasion, Kim Ki Wan, MD, LG Electronics India, said, “We, at LG, understand the importance of health and hygiene. Access to clean and safe drinking water along with the clean clothes is the basic necessity for everyone, and we are hopeful that the water purifiers and washing machines that we have installed at the Mela have certainly helped the people. This initiative is yet another gesture from us to showcase our deep commitment and care for the Indian society. Through such initiatives, we hope to bring a positive change in the society.”
Umesh Dhal, Chief Relationship Officer, LG Electronics India, said, “With millions of pilgrims visiting the Holy Place of Kumbh every year, we felt that there’s a need to provide safe drinking water and clean clothes to them. Keeping in line with the preventive healthcare efforts of the State government at the Mela, we are delighted to be able to contribute towards the endeavour to ensure safe drinking water at the camps. The move is also complementing with the ‘Swachh Kumbh, Surakshit Kumbh’ theme of the Kumbh Mela 2019. We are grateful to the State Government for providing us with this opportunity and help us be a part of the world’s biggest human congregation on earth.”
The Kumbh Mela 2019 at Prayagraj began on January 15 and is expected to see a record turnout of around fifteen crore people, making it the biggest human congregation on earth. The Mela is a part of UNESCO’S Representative list of Intangible Cultural Events of Humanity.