Nippon Paint (India) Private Limited (Decorative Division) has made its debut this year as the Associate sponsor for the ongoing 18th Asian games in Jakarta. In line with their enthusiasm towards sports, and to garner the interest of loyal customers, Nippon Paint had recently conducted a digital contest inviting people to post a unique cheer line for team India and post them with the hashtag, #CheerForAsiasRealHeroes.
The top three contest winners were taken on a fully paid trip to Jakarta to attend the ongoing Asian games, and cheer for the Indian athletes. It was a great opportunity for Nippon’s customers to take an active part in supporting team India, as they go from strength to strength in their Asian Games journey.
Talking about the digital contest, S Mahesh Anand, President – Decorative Paint, Nippon Paint India said, “Nippon Paint feels immensely proud to be associated with Asian Games as a sponsor. In line with our constant endeavour of supporting India’s emerging sports talent, we thought it would be a great idea to conduct a unique digital contest, which would provide our customers a unique opportunity to cheer for Team India in their quest. Nippon thanks all the enthusiastic customers who participated in the contest with goodwill and passion.”