SST facilitating access to quality healthcare in rural India


While the overall state of healthcare in India has improved over the past 10 years, it still continues to be one of the key concern areas particularly for the rural population in the country. Access to quality healthcare is still a challenge and we are far away from fulfilling the WHO norm of having 1 doctor per 1000 people. While the government has launched many schemes and year on year allocation of funds to healthcare has improved, we have to make further progress to ensure effective implementation and utilization of these policies and resources.


Srinivasan Services Trust (SST), the CSR arm of TVS Motor Company, works closely with communities in rural India to educate them on burning health issues in their vicinity and focus on preventive healthcare. SST Support primary health centres to organize health camps from time to time to encourage preventive healthcare and educate people on hygiene and sanitation to avoid communicable diseases. These camps are held by respective PHC/ HSC in 5000 villages across 5 states and help spot common issues relating to rural health care.


Supporting the hands by SST on health department programs aim to enable women and children towards Ante natal and post-natal care, reduce malnutrition and access the care they need. Awareness and  facilitation initiated by SST include motivate community on building toilets, utilization of government programs for potable drinking water and ensuring better nutrition.


Swaran Singh, CEO, Srinivasan Services Trust said, “At SST, we continue to support the holistic growth and development of the rural community by facilitating government programs in project villages along with community. WHO is running a campaign #HealthForAll this year and SST is working closely with communities, government health departments and other like-minded organisations to bring this thought alive. We support government initiatives towards a multi-pronged approach to ensure overall well-being of the communities. We join hands with the health department to address common health issues with an integrated approach. We support PHC/ HSC/ VHN (Village Health Nurse) on immunization,  rendering ante natal and post-natal for lowering infant and maternal mortality rates, sensitize women about anemia, awareness on   personal hygiene and sanitation. As a result of this more than 5 lakh women in our project villages are aware about the consequence of anaemia. Similarly, support initiated in implementing ICDS objectives of more than 2900 anganwadis on proper nutrition and sanitation has helped reduce malnutrition amongst children. We have motivated communities to support local panchayats on regular cleaning, garbage collection and waste management initiatives in project areas. Today over 5.2 lakhs households involved in the practice of waste management programmes.”


SST’s facilitation and support has vastly improved the well-being of communities over the last 22 years since we began this journey. We have successfully acted as catalyst by bridged the gap in rural healthcare services working in tandem with local PHC/ HSC, Anganwadi centres and local village administration. Our consistent efforts have resulted in strengthening the government initiatives and a change in attitude of the communities we work in and basic facts about personal hygiene and sanitation are now passed on from one generation to another.