Vodafone Foundation launches ‘Jaadu Ginni Ka’ programme in Gujarat


As India moves towards a digital economy, Vodafone Foundation has launched Jaadu Ginni Ka, its financial literacy programme to build a financially inclusive nation. Launched by Smt. Anarben Patel, Social Activist and Founder Gramshree, on the eve of Gujarat Sthapna Diwas, Jaadu Ginni Ka empowers people to make financially sound decisions in order to enhance their quality of life. With financial literacy becoming the need of the hour, Vodafone Foundation aims to reach out to 1 crore Indians by 2020 to support government’s vision of financial inclusion.


Supported by the government of Gujarat, the programme comprises of useful real-world topics such as Basic Financial Concepts, Borrowings, Investments, Financial Planning, the Power of Mobile Jaadu Ginni Ka will be implemented and monitored by officials under the supervision of District Panchayat Ahmedabad.


Speaking at the event, Smt. Anarben Patel, Chief Guest, said, Safeguarding against financial frauds and leveraging technology to access financial services are two of the most important interventions with respect to Financial Inclusion needed in our country at this point of in time. I am happy that Vodafone India Foundation has come up with an initiative to create awareness on various aspects of Financial Literacy which would be implemented by partners such as Learning Links Foundation.



Congratulating the partners on the launch of Jaadu Ginni Ka, Shri Bhupendrabhai Patel said, “Financial planning is an important life skill which is critical for everyone. I am happy to know that Vodafone foundation has taken leadership in empowering millions of Indians through Jaadu Ginni Ka – its financial literacy programme.”


Speaking about Vodafone’s pledge towards Financial Literacy, Shri P. Balaji, Director – Regulatory, External Affairs & CSR, Vodafone India Ltd, said, “With India on the route to becoming a digital first   nation, we believe that financial literacy is the need of the hour. Through our programme, we aim to educate citizen   to lead a financially dignified life by making correct choices. Our focus is also to provide contextual and customized financial literacy content to the population at the bottom of the pyramid. We are happy to start our journey from Ahmedabad and are immensely thankful to the local government for partnering with us and helping us in creating a financially inclusive nation.”