Vodafone ‘Raksha Sutra’ to keep children safe during Ambaji Mela 2018


Vodafone Idea has announced a first of its kind initiative in Gujarat to ensure a safe and worry free spiritual experience for thousands of pilgrims visiting Ambaji during the Bhadarvi Purnima Mela this weekend. In line with the company’s long-term commitment to achieve the highest standards of health, safety and well-being in and around the communities that it operates, all children under 14 years of age visiting Ambaji this year,  will stay protected with Vodafone Raksha Sutras in the form of QR (Quick Response) coded badges that will be pinned on their clothes.


In case of getting separated from their family in the crowd, the Vodafone Raksha Sutras will ensure that the children can be reconnected with their family, through data saved in their badge. This initiative is likely to help prevent incidents of children getting lost during the annual Ambaji Mela and free up the Gujarat Police force time and efforts to focus on more important tasks on hand.


Families travelling to Ambaji with children under 14 years of age can visit any of the five Vodafone Idea pandals set up in the vicinity of the temple to register for this service. Post registration, each child will be provided with a Vodafone Raksha Sutra badge containing the child’s name, guardian names, contact number and relevant details.


If a child pilgrim gets separated from his/her family, they can visit the nearest Vodafone Idea pandal, where volunteers will  help them by scanning the QR code of the child and sending SMS to the child’s parents informing them of the child’s location. Vodafone Raksha Sutra QR coded badges will help simplify the task of identifying the child’s identity and facilitate quick reunion with his/her dear ones.