This December, Vodafone India intends to extend and share the joys of Christmas. Residents of Delhi-NCR have the opportunity to be the Secret Santa for the people in need and make their contribution in their own unique way. The initiative is intended to utilize Vodafone’s effective reach, sensitize donor audience about the social cause, urge them to donate & then redistribute the collected gifts to needy.
Vodafone is leveraging its presence through 52 Vodafone stores across Delhi NCR and inviting people to make contribution in the form winter clothes and blankets. Proceeds from the activity will go to Goonj which works towards the welfare of the people in need. All one has to do is walk into a Vodafone store and donate the gifts. The initiative is open for all from December 21 to December 25, 2016.
Apoorva Mehrotra, Business Head – Delhi-NCR, Vodafone India said,“The sentiment of sharing and generosity heightens around festive season therefore Vodafone wants to ensure that your charity and generosity reaches the right people who are most in need.”