A car certified by True Value is evaluated under 376 quality check-points which include checking the Engine, Suspension, etc., along with a verified car history.
Maruti Suzuki True Value recently completed 20 years in the business of pre-owned cars. In the course of these years, True Value has reportedly sold more than 4.3 million cars, which is the highest by any company in the business. The company currently boasts one of the widest network comprising of 545 outlets in 267 cities which has been instrumental in achieving this feat.
Before the advent of True value, which is the pioneer in the business, car owners were dependent on local brokers if they wished to buy or sell their pre-owned cars. Customers were often not satisfied with the deal handed out to them. The process of evaluation was largely whimsical, and the pricing was usually settled by a tug-of-war like bargain.
On the other hand, buyers who lacked expertise couldn’t depend on the word of a random broker as there was a deficit of trust. Buyers often had to find someone for technical advice with respect to the car and its documents. In short, buying or selling a pre-owned car was a mentally taxing affair. Maruti Suzuki recognized these problems and started True Value, which became the first player in India’s organized pre-owned car market.
