As a step towards Digital India, Shri Sanjeev Chopra, Secretary, Department of Food and Public Distribution, Government of India launched a pilot to on-board the Fair Price Shops (FPSs) in Una and Hamirpur districts of Himachal Pradesh on the Open Network Digital Commerce (ONDC). The pilot was launched virtually in 11 FPSs – 5 FPSs in Una and 6 FPSs in Hamirpur districts. This is the first time when Fair Price Shops are on-boarded on ONDC.
Speaking on the occasion, Shri Chopra said this landmark initiative adds to the continuous efforts of the Department in transforming the Fair Price Shops. This effort aims at providing additional avenues of income generation for FPS dealers along with enhancing beneficiary satisfaction.
Furthermore, he underlined that this initiative provides numerous benefits for FPS dealers including visibility in the digital marketplace, access to a larger customer base beyond NFSA beneficiaries, and the ability to compete on an equal footing with large retailers and e-commerce platforms. Additionally, beneficiaries who face difficulties in making online purchase can approach the FPS dealer to make online orders on their behalf.
He highlighted that the success of the pilot being implemented in Himachal Pradesh will serve as a model for statewide and nationwide adoption in the future. He also appreciated the support of MicroSave Consulting (MSC) in deploying this pilot program.
After the launch event, a workshop in physical mode was organised for the FPS dealers in Una & Hamirpur districts. The workshop explained on how to catalogue products, service orders, and commission structure on ONDC etc.
Ms. Anita Karn, Joint Secretary (PD), Shri Ravi Shankar, Director (PD), Shri Mitul Thapliyal, Partner, MSC and Shri Saransh Agrawal, ONDC were also present during the launch event.
