Mobike has announced the launch of its service in Pune, India. The launch in collaboration with Pune Municipal Corporation and other local administration agencies marks the company’s first foray into India. Mobike has signed an MOU with Pune Municipal Corporation, in support of the municipality’s ambitious Pune Cycle Plan.
In 2016, the Pune city administration launched the Pune Cycle Plan to introduce environment-friendly means of transportation. The focus is on the development of a sustainable urban transportation system and smart city solution to reduce traffic congestion. Mobike’s launch is aligned with this initiative and will offer residents a convenient and eco-friendly way to travel around the city. Mobike’s SMART Bicycle sharing plan incorporates one of the salient features of the Pune Cycle plan with respect to bridging demand/supply gap using internet/IoT technologies which makes it a very unique proposition for users and the city.
“We are thrilled to call Pune our first home in India,” said Mark Lin, Head of International Operations of Mobike. “Mobike is committed to developing a global bicycle share culture by collaborating closely with cities in India. Having lived in India for several years, I can fully appreciate the positive impact that a smart bicycle-share culture will bring to the residents here. Our rollout in Pune is just the start of this journey”.
Mobike’s bicycle-sharing service will launch in Kothrud in Pune. With an estimated population of 250,000, Kothrud is recognized as a cycling friendly suburb with dedicated cycling lanes, and a fitness-conscious populace residing in high-density residential societies.
Mobike will offer a launch promotion price wherein there shall be No Deposit fee for the user, and the service can be availed by paying INR 10 for a 20-minute ride. Alternately, the user can choose to purchase a monthly pass which offers unlimited rides for an initial discounted fee of INR 99. With such affordable pricing giving access to an eco-friendly and healthy mode of transport, Mobike intends to transform the way Pune travels.
Mobike has over 9 million of its iconic orange bicycles currently operating in over 200 cities across 16 countries globally. With India, Mobike enters its 17th country of operations in just over 2 years from inception. Mobike as a sustainable, healthy and affordable mode of transport has transformed the mobility landscape, addressing first-mile, last-mile, and short-distance commuting requirements around the world, currently providing over 30 million rides every day.
