Charminar, the flagship roofing solution brand from the house of HIL Ltd., has installed numerous water kiosks at Kumbh Mela, Prayagraj to serve clean drinking water to the masses and devotees. Embarking the first-of-its kind association in the history of the brand, Charminar will also distribute bags/jholas to masses and devotees on key gathering days.
Kumbh Mela is the largest congregation of people in the world. With 150 million people expected at Prayagraj this year, the Ardh Kumbh Mela (January 15 to March 4) expects to break all records. With an aim to create visibility amongst rural masses, Charminar has also launched an exclusive jingle for Kumbh Mela 2019 which is being circulated through various mediums. The jingle is designed with a key message reinforcing the trust and belief that consumers have in Charminar roofing solutions just like crores of Indian have their faith in Kumbh.
Commenting on the association, Dhirup Roy Choudhary, MD & CEO, HIL Limited, said, “HIL has a rich legacy of 70 plus years serving the nation with its wide range of building products, led by our flagship brand Charminar – leaders in the roofing solution category. There is a sense of pride, trust and dependability associated with most of our products especially Charminar. To take these virtues of our brand ahead we saw Kumbh as the perfect place where we could give back to the community. We see common values between Charminar and Kumbh of enjoying the trust and belief of the end consumer, wherein we are here to celebrate and connect with the masses during this spiritual festival of Kumbh.”
Most of the target audience that Charminar caters to will be a part of Kumbh this year and this is a gesture from HIL to celebrate and connect with them and be a part of their spiritual journey. Since Kumbh is the largest congregation of devotees/pilgrims in the world, they believe this platform will enhance the visibility of the brand.
