- Blue Dart Rebrands Express Delivery Service To ‘Bharat Dart’.
- According to Blue Dart, Bharat Dart is a ‘time-sensitive delivery backed by speed, security, and handling with value-added features.
- The decision to rename the service stems from an ‘extensive discovery and research process,’ the company said.
- The extensive use of the word ‘Bharat’ instead of ‘India’ in the build-up to and during last week’s New Delhi G20 Summit triggered speculations of a possible name change.
- On its part, the government has not issued a confirmation or denial.
Prominent logistics company Blue Dart announced on Tuesday that it is rebranding its premium delivery service in India, transitioning from “Dart Plus” to “Bharat Dart.” This move comes at a time when there are speculations that the government could rename the country from ‘India’ to ‘Bharat.’ “This strategic transformation marks a milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat,” Blue Dart said in a company filing today.
The company added that the decision was made after “extensive research” into aligning itself with “customers’ evolving needs”. The statement further reads, “Blue Dart Express Limited invites all stakeholders to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat”. The Mumbai-headquartered logistics firm revealed the renaming in an exchange filing.
The announcement comes after invites to G20 delegates were sent from the ‘President of Bharat’ – instead of ‘President of India’ – sparking a political row. There has been speculation that the special session of Parliament starting September 18 may witness the government moving to formalize the name change. Prime Minister Narendra Modi’s nameplate during the New Delhi G20 Summit also identified him as the leader of ‘Bharat’.
“Blue Dart Express Limited, South Asia’s premier express air and integrated transportation & distribution logistics company, unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. This strategic transformation marks a momentous milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat,” the filing stated. “The decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers,” it added.
According to Blue Dart, Bharat Dart is a ‘time-sensitive delivery backed by speed, security, and handling with value-added features, and benefits like complete visibility on the last mile through a robust system and easy payment options.’
The extensive use of the word ‘Bharat’ instead of ‘India’ in the build-up to and during last week’s New Delhi G20 Summit triggered speculations of a possible name change. On its part, the government has not issued a confirmation or denial. The renaming, if it happens, is likely to be announced during the impromptu, ‘special session’ of Parliament, which will be held from September 18-22, and an agenda for which is yet to be disclosed.
The Constitution identifies the country as both ‘India’ and ‘Bharat.’ While both are interchangeable, it is ‘India’ that is used in formal communication, and the country is officially called ‘The Republic of India.’
(With inputs from agencies)
