Category: Products

COVID-19 has created a broad spectrum of challenges that will persist and continue to shape many aspects of our lives and livelihoods. Companies today face a constant proliferation of social media channels and emerging digital tools. And as marketing efforts continue to transform to meet the evolving demands of the digital era, one thing remains unchanged that is customer engagement which is critical to success. Even as people around the world have coped with the day-to-day stresses of the crisis, they’ve also wondered: What will life be like in the next normal,…

Something is better than nothing that is what we are seeing the Virtual events are taking the centre stage during this pandemic. Many are feeling that going forward Hybrid events are going to happen since Digital events cannot be compared to physical events. Moreover, it is an opportunity for the technology companies to showcase their innovations. An expert says, these are the innovative approaches to sell the products, solutions and services during the pandemic, which was a dream for many to do experiential marketing and they have never felt that the…

Artificial Intelligence (AI) has the power to positively transform society and the environment, and to harness that power to its full potential, organizations need to focus on addressing the ethical challenges. As per a report from the Capgemini Research Institute, “AI and the ethical conundrum: How organizations can build ethically robust AI systems and gain trust,” which found that the share of customers who believe organizations are being fully transparent about how they are using their personal data has fallen from 76% in 2019 to 62% today. The report also finds…

Technology is driving people apart, which would lead to fewer connections in society. Most people want innovation – it is the speed of change that creates divisions with the innovation of Cloud architecture which has evolved to emerge as the most topical IT paradigm in the recent times. Cloud is rapidly transforming the IT landscape. The cloud has several unique architectures and many more are still evolving. The primary ones are the SaaS, PaaS and the IaaS that can be deployed on private, public, community and hybrid clouds.  Where the…

Every business needs a workforce that’s ready to respond and there are  2    billion conversations taking place over digital channels every day. Digital Conversations have fundamentally changed the way we communicate and interact today. Be it asking Alexa to play our favourite song or ordering pizza over Facebook Messenger or getting styled with real time advice over interactive conversational apps, the way we get things done has changed. This new behaviour is already driving a generational shift in how consumers connect with businesses today. They are expecting natural and personal conversations in every…

Growing digital adoption among businesses and consumers is setting new bars for network users and visitors. Networks must now be shaped in such a way that it has the scalability and flexibility to cater to inflating traffic. As the backdrop for business has been changing, there is no denying the fact that technology stands at the forefront of every single policy being implemented for business continuity. From hiring to engagement, there isn’t one aspect that technology isn’t integrated with in current times. The pandemic has made us realise that physical proximity is…

New research examines the impact of COVID-19 on the digital workplace and how technology will enable new ways of working. A report shows 86% of global companies believe the digital workplace will coexist with the physical workspace post COVID-19 , 78% expect to increase remote working , 41% expect to implement 5G within two years and at last 35 % see security as a potential barrier to digital work. The ongoing global pandemic has put employee welfare under the microscope, as many businesses have had to embrace remote working as business as unusual.…

Artificial intelligence(AI) driven platforms are geared to drive innovations like knowledge engineering, where business logic and compliance rules are being encoded to simplify and create personalized experiences at scale. Today, businesses are forced to realign the concepts of work. Digital transformation today has become a necessity and companies which continually improve business processes with innovation are at a better position than the companies which do not. The disruption is massively accelerating many businesses’ focus around offering superior customer experiences. The crisis is driving digital closeness. This means that the way people are communicating through…

The pandemic has changed the way businesses run and the movement of customers from offline to online channels is the reality and businesses must now live with it. Offline businesses are taking the help of online aggregators to survive as the new norm, which has led to a sudden wave of digital availability of many business products and services. During this crisis, various technologies are evolving such as, everything-as-a-service in IT, including big gains in speed and agility. Everything-as-a-Service (XaaS) is a term for services and applications that users can access on…

A few decades back, it would have been impossible to imagine the way we communicate, interact or transact on social and economic fronts today. Blockchain today is still in its infancy, and its mainstream value is yet to be realized. While, it is for sure that blockchain will disrupt the existing solutions, not only in industry and commerce but in almost all aspects of our day-to-day lives, but it cannot do so just by itself. Same holds true for the Internet of Things  as well as for Artificial Intelligence, though in…