Revolutionising Access to Capital Through Seamless Digital Lending
In a significant move to democratize access to credit, Jio Finance Limited (JFL), the non-banking financial arm of Jio Financial Services Limited (JFSL), has launched a fully digital Loan Against Securities (LAS) product. With this offering, customers can now avail loans of up to ₹1 crore within 10 minutes by pledging their existing investments—such as shares and mutual funds—through the JioFinance app.
The LAS product is designed to provide quick, secured, and paperless loans, allowing users to raise funds without liquidating their long-term investments. It promises competitive interest rates starting at 9.99%, flexible repayment options, and a tenure of up to three years, with zero foreclosure charges.
Fast, Flexible, and Digital-First Lending
Accessible through the JioFinance app, the LAS offering includes two primary options: Loan Against Shares and Loan Against Mutual Funds. By leveraging technology, JFL enables customers to meet urgent financial needs in a seamless manner, without compromising their wealth-building strategies.
“The launch of Loan Against Securities is part of our comprehensive digital strategy aimed at transforming the way customers access and interact with financial services,” said Kusal Roy, MD & CEO of Jio Finance Limited. “This innovation reflects our vision to make financial services more accessible, efficient, and customer-centric.”
Customers benefit not only from speed and convenience, but also from a transparent, risk-profile-based interest model, ensuring personalized borrowing experiences.
JioFinance App: A Holistic Financial Hub
The JioFinance app acts as a one-stop destination for financial empowerment, offering an integrated suite of services beyond LAS. These include:
- UPI payments and money transfers
- Savings accounts
- Digital gold purchases
- Insurance products
- Investment and portfolio tracking
- Loan offerings including home loans, property loans, and corporate finance
With a customer-first digital model, JFL aims to bridge the gap between financial institutions and underserved or tech-savvy borrowers alike, setting a new benchmark in convenience and efficiency.
Jio Financial Services: Building India’s Digital Financial Future
Jio Financial Services Limited (JFSL), registered with the Reserve Bank of India as a Core Investment Company (CIC), operates a comprehensive financial ecosystem through multiple entities including:
- Jio Finance Limited
- Jio Insurance Broking Limited
- Jio Payment Solutions Limited
- Jio Payments Bank Limited
With a mission to ensure holistic financial well-being, JFSL enables Indians to borrow, save, transact, and invest—all through a digital-first experience. A strategic joint venture with global investment leader BlackRock further expands JFSL’s capabilities in asset and wealth management.
Originally incorporated in 1999 and most recently rebranded in 2023, JFSL was officially listed on the BSE and NSE on August 21, 2023, marking a new era in financial innovation.
A Game-Changer for India’s Credit Landscape
With the launch of Loan Against Securities, Jio Finance Limited is not only enhancing customer access to secured credit but is also setting the pace for next-generation digital lending in India. Through robust technology, customer-centric policies, and a growing digital ecosystem, Jio Finance is poised to play a pivotal role in reshaping how India borrows, saves, and invests—one tap at a time.
(With inputs from JFSL)
