Under the ‘Book for Smiles’ campaign, Telenor collected around 7,000 old books from employees and customers by setting up collection boxes across its offices and select Telenor stores.
This is the second consecutive year wherein Telenor partnered with the Food 4 Thought Foundation and the books collected will be used to set up 10 new libraries in schools across India. Last year around 23 libraries were set up with the books collected covering 21 government schools and 2 public hospitals across states of Haryana, Delhi, Andhra Pradesh, Telangana and Madhya Pradesh.
On this occasion, Sharad Mehrotra, chief executive officer at Telenor India said, “We strongly believe that every book donated will have an impact on enhancing the literacy levels amongst children and shall further instill the habit of reading which is critical towards acquiring knowledge. This campaign has made accessibility of books easier for children and provides great opportunity to everyone who is willing to contribute in enhancing child education.”
The ‘Book for Smiles’ campaign by Telenor is an attempt to spread the joy of reading by bridging the gap between the privileged and not so privileged segment of children in the country.
“Knowledge is the key to create a developed society, as without the enlightened citizens, the future is bleak. Our children need a reading revolution; a revolution that we intend to fuel by giving our children an access to books. We are proud to have the support of Telenor in this journey and we are thankful to them to continue this campaign from last year which saw a great success. We are eager to spread the same level of excitement this year as well,” said Madhavi Sharma, director, Food 4 Thought Foundation.
