Vivo aims at inspiring women to #BeBoldForChange with a tribute video starring popular celebrity Bani J which lends support to the International Women’s Day 2017 campaign. The video focuses on breaking stereotypes and symbolizes a woman’s individuality and her bold side. It highlights how every woman has her own story and she should be bold enough to stand for what she believes. Vivo India encourages women to be proud of their individualistic identity even in a mere selfie. A #PerfectSelfie is not about how the world wants to see you but it’s about who you are, so let your picture speak your identity.
Vivek Zhang, CMO, Vivo India, said “#BeBoldForChange is the campaign that not just breaks the stereotypes that have been prevailing in the society, but also celebrates womanhood and encourages them to take pride in their distinctive identity and embrace their bold side. Bani J is a popular celebrity who has broken the stereotype surrounding women. Her flamboyance, well-built muscular body and popularity among the youth made her an ideal choice for this campaign.”
