ASUS has announced an ambitious new target of recycling 20 per cent of its global electronic waste (e-waste)-a target that it intends to reach by the year 2025.
ASUS has joint ventures in 14 countries, which entails 70 per cent of its global business, with qualified local recyclers to help recycle e-waste. Last year, ASUS recycled close-to 11 million kilograms of e-waste, representing a 12.2 per cent recovery ratio of total products sold. Along with improving sustainability, e-waste recycling also creates new market opportunities by adding value through recycled materials.
World Environment Day, founded by the United Nations in 1972, is celebrated on June 5 and addresses a different environmental issue each year. This year’s theme is Connecting People to Nature. ASUS joins the festivities by hosting a global series of recycling events to raise environmental awareness, with themed events held in many countries, including the Netherlands, the United States, Taiwan and India. This year’s events will focus on two goals. The first is to set up several e-waste collection stations in collaboration with local ASUS sales offices, schools and recycling organizations, in order to share the benefits of recycling e-waste properly with local communities. The second goal is to collect a combined total of more than 100,000 kilograms of e-waste before the end of July.
ASUS plans to establish a new recycling operation in the key markets of India. Under this operation ASUS will encourage consumers to recycle their used devices at dedicated collection points. These collection points will be opened in 40 strategic locations, where customers can come and deposit there e-wastes. Further, customers can also avail free pick-up facility by registering their request through customers care toll-free number in select cities.
ASUS has tied up with one of the major recyclers in the country for proper recycling and /or disposal of the collected e-wastes.