Capgemini employees around the globe got active to help celebrate the company’s 50th Anniversary and raise €100,000 to support three impactful educational projects through “MoveFifty”, the special birthday challenge with a purpose.
MoveFifty brought colleagues together in movement and engagement to raise money for three education-focussed charitable initiatives such as Ciudad Quetzal, Enlight and Cap Sur Le Code. Capgemini employees moved a total of 415,696 kilometres, not only to reach the moon, but complete almost three moonwalks around it as well.
Over five months from June to October, Capgemini employees participated in MoveFifty to help raise the funds in two ways. First, it was through a physical challenge to accumulate as many kilometres as possible, in as many ways of movement as were possible to track (e.g. run, cycle, walk, jog), in support of a donation of up to €50,000 to be shared among the three projects, proportional to the number of kilometres dedicated to each one of them.
Employees raised an additional €50,000 for the three initiatives through engagement on social media. Team members shared, liked and retweeted posts across Facebook, Twitter, Instagram and Yammer using the 50th anniversary, “#Capgemini50”. The total number of social media engagements for the June–October timeframe reached 298,600.
Speaking on the same, Christine Hodgson, Head of Group Corporate and Social Responsibility and member of the Group Executive Committee, said, “We were delighted to see how our employees from around the globe embraced the MoveFifty challenge and united in movement and engagement to support these worthy educational projects.” “Employees came up with creative and fun ways to support the challenge, including setting a GUINNESS WORLD RECORDS title in India, participating in triathlons and marathons, and really embracing the team spirit of this special birthday challenge. Over four months, we accumulated enough kilometres to circle the earth more than ten times – that’s impressive.”