Category: Marketing vs. Advertising

Bajaj Auto has closed its production operations. But Managing Director Rajiv Bajaj, in an email interview to Surajeet Das Gupta, gives his contrarian views on the complete lockdown the government has imposed.   We should have kept the seniors home, closed public spaces, and allowed the rest of us to keep life moving forward, he said   The best-case scenario is eight weeks of disruption. Nobody knows what the worst is. When 99.9 per cent of the most vulnerable are above 65, I see no logic in this sweeping lockdown in a country in which 94…

The past year has reiterated the fact that there has not been any dearth in innovation and winning ideas in India. 2019 has seen an addition of 1,300 start-ups in total amounting to over 8,900 tech start-ups in the country overall. According to Nasscom, India continues to reinforce its position as the third largest start-up ecosystem in the world. The fintech sector still remains to be one of the largest job creators in this space.   Managing human resources in a start-up company can be one of the most undervalued…

What keywords and phrases do you associate hiring interviews with?   Dreaded. Awkward. Fumbling. Rambling. Memory lapses. Should I have said/not said that? Kick yourself later… or Welcomed. Curious. Confidence. A good connect. Humor. Conversation about things not just work. Think I so nailed it!   I have taken several interviews – from both sides of the table. Actually there should be no table (I’ll come to that later). In recent years, I have only been the interviewer – this post draws from nearly all my experiences in technology companies. This…

The CSCs were introduced to provide citizens access to services through a digital framework. Every CSC has a basic infrastructure, which is a computer, a webcam, a scanner, and a printer, and some facility for power and connectivity.   Data show that between 2014 and 2019, that the total number of transactions at Common Service Centres (CSCs) have grown from 4.5 crore to 17.4 crore and, in terms of value, they have gone up from Rs 1,560 crore to well over Rs 28,000 crore. Says, Dinesh Tyagi, CEO-CSC Initiative  …

Employers and employees alike in the UK are becoming aware of the need to talk about mental health at work. The UK Government last year commissioned a review on the subject as part of an effort to transform the way mental health is dealt with at work, in schools and in the community. The gradual breaking down of taboos about mental health and a move away from the fabled British “stiff upper lip” mentality are to be welcomed, not only because of the benefits to individuals affected but also to…

(Authored by Pushpendra Baghel – Head Solutions and Technology Advisory Group, 3i Infotech) Satoshi Nakamoto was said to have become very disillusioned with central banks and governments handling our money and facilitating payments. This was in the backdrop of Lehman Brothers going down and great recession of year 2008 when Bitcoin was born. It’s almost a decade since Bitcoin first came into being. The idea was to create digital currency and global payment system which is free from any government control. Major Promises 1. Government or any other authority will…

Slum Soccer is a FIFA-awarded Football for Development organization that uses football as a tool to educate, empower and provide opportunities to diverse and underprivileged communities throughout India. Founded in 2001, the NGO has been working since the past two decades to bring underprivileged children to make them confident of standing up on their own two feet. Not only does the NGO focus on the training and fitness of the academy members, but it has also made imperative for all the children to pursue education, as most of the children…

The concept of Corporate Social Responsibility (CSR) as a paradigm for businesses to follow has evolved from its early days. It should not be considered as charity or mere donations but a way of creating shared values and contributing to social and environmental good besides business as usual. It is no longer just a fashionable trend to adopt but a serious business requirement.   Newgen has actively contributed to the socio-economic development of the communities in which it operates, thus building a better, sustainable way of life for the weaker…

Charities Aid Foundation (CAF) India in collaboration with Oracle had last month organised three regional workshops across Delhi, Mumbai and Bangalore to help build the capacity of 71 Oracle-supported NGOs to effectively implement CSR projects. The workshops focused on grant management, financial management, programme implementation cycles, legal compliance, and use of digital media to highlight programme impact. During a chat with SPOI, Rajendra Tripathi, Senior Manager – Corporate Citizenship – India explains how these workshops help the NGOs and non-profit grantees from diverse areas by bringing them together onto a…

Mr. Yoshiaki Inayama MD, Toshiba JSW Power Systems Pvt. Ltd.   Q 1. First of all, congratulations for achieving yet another milestone in your growth journey in India. Please share how the experience has been so far?   Being one of the fastest growing economies in the world propelled by sustained economic growth and rise in income levels, India is poised to face significant increase in energy demand in the next few decades. Realising its immense potential, Toshiba Corporation identified India as not only a significant market catering to its…