Category: Marketing vs. Advertising

Founded in 1997, Zebronics is a multimedia speaker, IT peripherals, LED TV, air coolers & surveillance solutions brand with a mission to provide products which are great on design, performance, yet so easy on pocket that every household in the country can afford. Like any other world-class companies, Zebronics is proud of its success, but it also does not stop them from doing even better. For Zebronics, CSR has always been at a very personal level. The good part is that even before the CSR mandate was passed in 2013,…

Pravin Prashant interviewed Sonja Ruetzel, Conference Manager, ICT4D, about the 9th Global ICT4D Conference which is scheduled to be held at Hyderabad International Convention Centre (HICC), Hyderabad from May 15 – 18, 2017. Excerpts of the interview:   What is the main theme of this year’s programme; what is the special attraction? The 9th Global ICT4D Conference brings together public, private and civil society organizations from across the humanitarian and international development community. This year, it is being held in India for the first time and is a demonstration of the commitment of partners and participants to…

In the last 3 decades, Canara Bank under its Trust, Canara Bank Centenary Rural Development Trust, has been undertaking programmes aimed at developing the lives of people from the lower strata of the society and bringing about socio-economic transformation in different rural areas. Out of them all, the project on clean drinking water, Bhagirathi has been the more popular one. Rakesh Sharma, MD & CEO, Canara Bank, shares more details on the project and its modalities Could you throw some more light on the initiative of CBCRDT? Canara Bank Centenary…

Three brothers take up the cause of supplying safe drinking water to millions of people and they soon start a company together by the name JanaJal to make that happen. Explaining the modalities and the concept of JanaJal water ATM, Parag Agarwal, Founder & CMD, JanaJal, walks us through the functioning of his company’s initiatives and its roadmap Could you throw light on the initiative of JanaJal? JanaJal is a private sector initiative that aims to make safe drinking water available to millions of people in a sustainable and consistent…

Careworks Foundation’s CWF School Enhancement Program is a flagship education initiative designed to holistically develop government schools, besides providing financial assistance to the meritorious but underprivileged children. Discussing about these programs, Smitha B. S., Lead Community Outreach, Careworks Foundation tells SPO India of how these initiatives are shaped at improving the economic and ethical standards and benefiting the society at large – Can we have your thoughts and vision on sustainability of CSR programs in India? “To actively contribute to the community and create a positive impact in the lives…

If you have ever travelled to the city of Bangalore, you might have come across frequent traffic congestions and long jams, but the worst are the potholes on the city’s roads that are said to have even claimed a few lives. Having found a solution to this perennial problem, Prathaap Bhimasena Rao, Founder & CEO, Ground Reality Enterprises, popularly known as POTHOLERAJA talks about the initiative that aims to alleviate this issue with the help of like-minded friends and colleagues – What inspired you to come up with an initiative…

Essar Foundation is the CSR arm of Essar committed to maintaining the highest standards of CSR in its business activities and aims to make a difference to the communities around its area of operations. The Foundation collaborates with key stakeholders, especially the local administration and institutions to facilitate development with initiatives in education, livelihoods, women’s empowerment and health. Deepak Arora, CEO, Essar Foundation speaks to SPO India to share more about its programs and contributions to the society – Our readers would be happy to know your thoughts and vision…