LG launches the ‘Clean India Clean Brand Shop’ campaign

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LG Electronics has launched its ‘Clean India- Clean Brand Shop’ campaign today. This campaign is in lines with the Government of India’s initiative, the ‘Swachh Bharat Mission’ for a clean India.

The ‘Clean India Clean Brand Shop’ campaign will run a special cleanliness drive at all LG Brand shop locations in India and the campaign kick starts in Gurgaon. LG’s strong geographical presence across the country will be an added advantage to facilitate this campaign in its full strength. A message to all employees has been disseminated to participate and help towards building a cleaner India. LG targets to clean a total area of 2.6 Lac sq. ft. (approx.) of India in its first round of cleanliness drive. To mark this day, all employees of the LG Brand Shop, Gurgaon will wear LG branded t-shirts with ‘Clean India, Clean Brand Shop’ message and will encourage brand store owners in surrounding areas to pledge their support by maintaining cleanliness in and around their business locations as well.

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