LG Electronics India Limited is celebrating the 70th Independence Year of India, with the launch of the initiative #Hunger-Free India, dedicated to help eradicate food wastage in the country. This campaign is inviting the whole nation to come forward and take the pledge to avoid food wastage and, thus, help in eradicating hunger.
The campaign aims to change the basic thought of how food generally is disposed of without a second thought, while we live in a world where 50 per cent of food across the world never reaches the hungry.
LG has yet again proven that it is a brand which cares. This time, it has gone a notch ahead with the introduction of a noble campaign “Hunger-Free India”’. The campaign is a renewed extension of the previously launched “Mute the Growl’’ campaign which was launched to create awareness amongst individuals, businesses and organizations towards fighting the issues of hunger and food wastage in India.
The campaign is set to launch on the special occasion of India’s 70th Independence which also coincides with LG’s 70th anniversary globally and 20th anniversary in India. This will be a pan-India campaign, wherein Indians will be pledging their support for this pressing cause while also giving them better opportunities for an enhanced engagement in bringing this change. The fellow Indians are encouraged to pledge their support towards no food wastage on – http://www.lg.com/in/hungerfreeindia.
Commenting on this occasion, Kim Ki Wan, Managing Director, LG Electronics India, said, “This campaign has been specially designed for spreading mass awareness for a cause that LG feels deeply about. It is yet another gesture from us to showcase our deep care for the Indian society. We want to bring about a positive change in the behaviour of people, their eating habits and encourage them to be a more responsible society collectively.’’
Forty per cent of food produced in India is wasted. The “Hunger-Free India” campaign encourages concern for food, saving it from getting wasted and inculcating empathy for those who do not have enough to eat. The campaign aims to harness the potential of social media platforms such as Facebook, Twitter and YouTube, which have a mass user appeal, to encourage people to eat only as much as they need to prevent food wastage.
The campaign is sure to reach millions of Indian consumers who will be advocates and change leaders for moving closer to the dream of a Hunger-Free India. The campaign further strengthens LG’s core essence of “Life’s Good” in the truest sense.