Mission Million Books, a book donation drive launched by Alibaba Group in association with Crossword Bookstores and RatnaNidhi Charitable Trust held its first book donation ceremony today at the Nava Samaj Mandal Night Degree College in Mumbai. The month-long donation campaign collected close to two lakh books to aid underprivileged students in over 2,500 schools and colleges across India. Representatives from the educational institutions could pick from a wide range of textbooks to benefit their students.
The campaign, led by Alibaba Group, has received a donation of 30,000 books from The World Bank Family Network Book Project. Delhivery arranged book pickups through its 6,000 plus locations across India and mGage India provided mobile marketing and engagement for the campaign. Kotak Mahindra Bank’s over 1,300 branches spread across India’s ‘Kona Kona’ provided support for collecting books, and members of Rotary Club of Bombay Worli helped with book collection, categorization, distribution, and donation.