MobiKwik and Samagra, an NGO serving urban poor today announced the launch of M-Gullak, a micro savings initiative, specifically designed for the Urban Poor based on Samagra’s insights on customer behaviour and MobiKwik’s Mobile Wallet Technology. User Experience has been customized for the Urban Poor keeping in mind the resource constrained environment. M-Gullak will promote the habit of savings among slum residents and connect to them to the world of e-commerce and digital services. The innovation is expected to develop India’s largest domestic remittance corridor.
“We constantly strive to develop new and innovative solutions to cater to the financial needs of users and contribute meaningfully in making their daily lives better. M-Gullak in one such initiative that we have launched with Samagra to serve those who are either unbanked or underbanked. This will help urban poor become a part of India’s digital revolution. These users can save as little as they want and benefit from the services we offer,” Said Upasana Taku, Co-founder – MobiKwik.