OPPO Mobiles has partnered with India’s leading cricket training academy, Cricket Academy of Pathans (CAP) provide scholarship and promote cricket skills to the less privileged kids. As a part of its Diwali campaign, OPPO had pledged to donate INR 20 per Facebook share of its new TV commercial. As a result, OPPO was able to raise INR 20 Lakhs by the TVC being shared widely. This initiative by the brand is another effort to promote and support cricket in India.
Under this scholarship program Cricket Academy of Pathans (CAP) will provide 2 years of cricket training to the selected children. The selected children will get an opportunity to be trained under the guidance of cricket expert and coaches. These scholarships will help in unearthing new talent and give young kids a platform to kick-start their budding cricketing careers.
Trials to select the deserving children held at Yadu Public School, Noida. 17 children were selected after thorough evaluation process of batting, bowling, and fielding abilities. The selected children will undergo training by professional coaches, who will guide them on enhancing their game along with providing requisite advice on physical fitness, sportsman spirit, and handling game pressure among others. The selected students will be trained at the Cricket Academy of Pathans, Noida campus.
Will Yang, Brand Director of OPPO Mobiles India Private Limited said, “It gives us immense pleasure to support the underprivileged kids, help them achieve their dreams and make a mark in the field of cricket. We strongly believe that there is a huge pool of talent in the country and with the association, Cricket Academy of Pathans will be able to provide enough resources for the students to excel. We hope that these students can carve a niche for themselves in the society. We successfully reached the maximum amount INR 10 lakhs, however, considering the love for cricket in India, our consumers continued to share our TVC widely. According to the final number of shares today, we are glad to add another INR 10 lakhs, doubling it to INR 20 lakhs which is being donated to the Cricket Academy of Pathans.”
Irfan Pathan, Indian Cricketer Icon said, “I am delighted to be a part of such unique program to promote and impart cricket, the game which has given us so much, now it’s our turn to give back to the society and impart what we have learnt over so many years. I urge other corporates to come forward and help us in spreading the knowledge about gentlemen’s game”.
Selection of 17 kids was done after the two different rounds of batting, bowling and fielding under the strict supervision of professional coaches.
