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Vodafone ‘Sakhi Pack’ introduced for women in UP West and Uttarakhand

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Vodafone India has introduced an innovative service ‘Vodafone Sakhi Pack’ for subscribers in UP West & Uttarakhand. The service was launched in the presence of Smt. Rekha Arya, Hon’ble Minister – Women’s Welfare and Child Development and Shri Dilip Kumar Ganta – Business Head, Vodafone UP West Circle. 

 

Vodafone Sakhi is a free of cost service, which enables users to conveniently recharge their mobile phones, without sharing their mobile numbers with retailers. Vodafone had earlier rolled out this service in a test phase and received phenomenal response across the region.  

 

With a view to address concerns of women from rural India, to bring them into the forefront of the Digital revolution and empower them to stay connected with their near and dear ones, Vodafone India has introduced ‘Vodafone Sakhi’, a unique proposition empowering women in rural areas of UP-West and Uttarakhand.

 

Women consist of 50% of the total population in UP & Uttarakhand but less than 20% of them have a mobile number in their name. To encourage more women to use mobile phone for basic communication needs, Vodafone has taken this initiative that will ensure safety security and empower them on a digital journey

 

To avail the Vodafone Private Recharge option, a customer needs to send a toll free SMS – ‘Private’ – to 12604which allows subscribers to make a Private Recharge through an OTP code, without sharing mobile number. This OTP can also be used for all recharges done over a 24 hour period.

 

The Emergency calling feature enables seamless connectivity with 10 minutes of calling even with Zero balance in their phone. A bonus feature is FREE Health Tips for the first 90 days. Customers receive a welcome call from the IVR in their local dialect, explaining product features & customer support details.

 

‘Vodafone Sakhi’ will be available across UP (W) and Uttarakhand. The offer has been affordably priced, starting from Rs 52 only, to cater to women from all socio-economic backgrounds.

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