For promotion of toilet usage across the country’s villages, the Ministry of Drinking Water and Sanitation has come out with an aggressive new campaign called Darwaza Band starting on May 30, 2017.
Iconic actor, Amitabh Bachchan, who leads the campaign, is proposed to be joined by Union Minister for Drinking Water and Sanitation, Narendra Singh Tomar; Chief Minister of Maharashtra Devendra Fadnavis; Secretary, Ministry of Drinking Water and Sanitation; Parameswaran Iyer, and other dignitaries at the formal launch event in Mumbai tomorrow.
Champion functionaries from the state will also be awarded on the occasion.
The campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch. It is designed to encourage behaviour change in men who have toilets but are not using them. The campaign also features actor, Ms Anushka Sharma, who will be seen encouraging women to stand up for this issue in their villages and assume a leadership role.
Amitabh Bachchan has been a major supporter and ambassador for the Swachh Bharat Mission and is already associated with its ongoing campaigns. Behaviour change has been the focus of Swachh Bharat Mission, which is being pursued through a countrywide comprehensive IEC (Information-Education-Communi
