Distributors play a key role in ensuring smooth operations for Bharti Airtel’s vast national retail channel that serves hundreds of millions of customers and keep them connected. Distributors are responsible for taking the products and services of a telecom operators to the market.
Airtel has around 300 women distributors who service close to 40,000 retailers, as a part of its Anmol Ratna programme. Telecom is a fast paced industry that has traditionally been dominated by male distributors and retailers. These women distributors for Airtel have managed to create their own space and today run successful businesses that are at par or exceed any other top distributor in the country.
Some of these Women Distributors are as young as 19 and some as old 67, with many having been associated with Airtel for over a decade now. Many have come from humble backgrounds and built their businesses against adversities thanks to their hard work and determination, besides some support and encouragement from Airtel.