Idea Cellular and Mahindra Comviva have announced that Private Recharge, a unique electronic recharge service for women is now live in 14 telecom circles in India. Private Recharge allows women customers of Idea to recharge their prepaid mobile connection and pay their postpaid bills, at any retail outlet without revealing their mobile number. This has been designed keeping in mind security concerns of women customers and their families. It also empowers women as they are no longer dependent on other family members for doing their recharges and paying bills.
In order to initiate the service, the female customer simply needs to generate a ‘Private Code’ by sending ‘CODE’ to SMS shortcode 55515. The ‘Private Code’ is then shared with retailer for completing the electronic recharge, instead of her mobile number. As Private Recharge works through standard SMS service, it can be accessed by all customers via any type of phone in real-time. Idea Cellular’s Private Recharge facility is powered by Mahindra Comviva’s PreTUPS electronic recharge solution. PreTUPS stores the mapping between the ‘Private Code’ and customer’s actual mobile number and completes the electronic recharge.