Category: Marketing vs. Advertising

TAKE Solutions has engaged with EFI (Environmentalist Foundation of India) and adopted several ponds and lakes across Tamil Nadu ensuring Environmental Sustainability. They propose to clean waterbodies, plant trees to restore bio-diversity and educate the local community about the importance of maintaining these natural resources. Giving more insights on this, Deepa Jayakumar, VP Corporate Services, TAKE Solutions Limited speaks to SPOI on how it impacts the CSR strategy of the company – Could you tell us more about your CSR initiatives you have started? TAKE Solutions is committed to being…

Walmart has signed definitive agreements to become the largest shareholder in Flipkart Group. The investment will not only help accelerate Flipkart’s customer-focused mission to transform e-commerce in India but will also underscore Walmart’s commitment for job creation and investment in India.   Much is already talked about Walmart-Flipkart deal and smaller retailers feeling threatened about their existence. Instead, shouldn’t they seek this as an opportunity to optimize their businesses while adopting newer innovations and technologies, says Desi Valli, Founder and CEO – Netree. How do you see the Walmart-Flipkart deal…

On World Environment Day, SPOI caught up with Rajeev Kapoor, India Vice President and CSR Champion – Dell and he told us of how Dell employees around the world support the company’s commitment to the environment by participating in clean-up activities and do their bit to raise awareness. How is Dell committed to the environment? As I look at it, CSR is something that is in the DNA of Dell. I am really proud of the fact that we have at Dell put across a 2020 Goal across various areas,…

Air pollution is a year-round problem which needs immediate attention. It continues to be a big concern in cities like Delhi and many other metros in the country.The levels of contaminants or the pollutants are at an all-time high and the latest addition to the list is ozone which is the most dangerous of all in our atmosphere. Barun Aggarwal, CEO – BreatheEasy Consultants tells SPOI of how his company is in the market to make a difference in the lives of people, to give them the quality air that…

It seems the Internet-based companies are passing through a difficult patch of time. How does one explain such trajectories of uncertainties? A few months back or so, they were doing pretty well. Every other day, there were takeovers, mergers, new ventures, expansions, exalted profits, massive recruitment drives, commitments to work for the society et al. Now what we hear is only about data theft, investigations, deposition before various committees, admissions of omissions and commissions and even passing on the bucks.   I tried to reflect what could be the reasons…

I reflect over what I should write in this column for some time. Many themes have occurred to me-digital frauds, new technology platforms that Google and Facebook are working on despite the ground swell of criticisms they have to absorb these days from several quarters including from governments, users and regulatory bodies. What prevented me from writing about it, I tried to introspect. It invariably would have a semblance of what I would have written earlier in this column. Not that I did not write on the same subject earlier…

A brainchild of Dr.AtishLaddad, The Pediatric Network (TPN) is an alternative child health support program that aims to acquire a holistic healthcare and wellbeing for every child.   The chief objective of The Pediatric Network (TPN) has always been to bestow children across India with a healthy and sheltered lifestyle by making positive alterations and advancements in the treatment methods and functioning of paediatricians. Keeping this perspective in mind, TPN is all set to take its first steps towards embracing the path of digitalization by introducing Machine Learning a contemporary…

Our mobile is our most valuable possession, probably more valuable than our purse! If there was such a situation, the girl should have dialled the number herself and preferably put it in speaker mode.   A young lady, fresher from a famous Management Institute, visited my office recently in connection with a business opportunity for her company. Like good Business Development Executives, she had already done the homework of knowing about me from LinkedIn and other social media pages. She was aware about my blogs and on a personal note…

Dr. Shalu Verma Kumar, CORE Diagnostics Tuberculosis (TB) is an infectious disease variously named consumption, white plague, phthisis, or scrofula. It has been rampant in India, with the first cases being reported as early as 1500 BCE. As we celebrate the WHO World TB Day on 24 March 2018, we need an up-to-date assessment of our efforts to control TB. In 2016, 10.4 million people world-wide became ill with TB, with ~1.7 million people dying of it. As per the Global TB Report 2017, a whopping 26% of these deaths…

In the day and age where zero food wastage has become the need of the hour, SamvadSocial Technologies has brought forth a game-changing application that ensures diners dine for a cause. Touted as India’s first zero food wastage platform, Food Dosti application promises a revolutionary dining experience at the drop of a hat – SamvadSocial Technologies started a concept that strives to bring together patrons and restaurants over an effortless, user-friendly application, Food Dosti that rewards customers with loyalty points for every clean plate. Based in Pune, the application now…