Category: Marketing vs. Advertising

Dr. U.D. Choubey, Director General –SCOPE in a chat with SPOI explains the role played by the body in driving sustainability and business competitiveness in the PSEs in India – Tell us about the role, objective and contribution of SCOPE? SCOPE as an apex body of Public Sector Enterprises (PSEs) has been enabling them to be globally competitive in a market driven environment and facilitates their effective and sustained engagement with stakeholders. It acts as a catalyst to create favourable policy environment for PSEs in order to help them to…

Rajarshi Bhattacharyya, Country Head (India) – SUSE during a chat with SPOI shares his insights on how GST can be a game changer for the Indian economy and help the different initiatives supported by the government –   SUSE, a pioneer in open source software, provides reliable, software-defined infrastructure and application delivery solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivalled partner ecosystem power the products and support that help our customers manage complexity, reduce cost, and confidently deliver…

CSR for Aviva started much earlier, even before the 2% mandate was announced by the govt. Jayaram Ramanathan, Vice President – Corporate Communications, Aviva Life Insurance, besides speaking about its flagship initiative shares how as a socially responsible company would take the sustainability legacy forward with the help of Arpana Trust, with whom it has maintained long-lasting relationship –   What will be your agenda for sustainability for 2017? At Aviva, we work at 3 levels – global, at India level and at internal level. In India we predominantly focus…

Over the past few years, digital transformation has become a watchword for many businesses. In this new era defined bycloud computing, social media and mobile strategies, companies are pursuing new IT tools, and it is clear that the best useof tools require a disruption to operational procedures. Accompanies seek success with new products and new customers; there are many areas that must be addressed in order to become a truly digital service provider. One of the critical success factors for service organizations is to understand how technical support, the backbone…

For Vodafone, the success of doing anything for the society is not measured in terms of numbers but the impact that it can create which eventually multiplies. P Balaji, Director, Vodafone India shares the company’s sustainability agenda and the current projects that it has undertaken with other NGOs and organizations – What has been the sustainability agenda for Vodafone 2017? From the point of view of Vodafone, we focus a lot on being a responsible business. To that extent sustainability is pretty much part of our operations. It is not…

Google is been deeply committed in partnering with small businesses and addressing their issues by enabling them to use the power of technology to grow. Throwing more light on this, Shalini Girish, Director – Google Marketing Solutions, Google India talks about the various initiatives that it has started to empower these businesses in the country – India has the second largest Internet user base in the world with 400 million connected users. The country has an incredibly healthy and growing digital ecosystem with huge potential for scale as India is…

When Ambuja Cement Foundation (ACF) was established in 1993, when CSR did not even exist as a concept, ACF came into existence as a result of the visionary leadership of its parent company – Ambuja Cements Limited. Sharing more about its CSR initiatives, Pearl Tiwari, Head – Ambuja Cement Foundation recollects how it has evolved in terms of its activities and the learnings it has gained in more than 2 decade long existence –   Could you trace the journey of Ambuja Cement Foundation and how instrumental has been your…

Sanjay Gupta is the Vice President and India Country Manager at NXP India Pvt. Ltd. Sanjay is responsible for leading NXP’s business in India and ensuring local compliance with government and corporate programs and policies. He also leads Methodology, Quality and Culture for the Automotive Microcontrollers & Processors (AMP) R&D in the organization. He is also the Chairperson for Innovation board (Methodology, flows and tools) for BU Automotive across organizational units. He is leading three diverse R&D locations (Noida, Bangalore and Hyderabad) consisting of nearly 1,800 employees representing all NXP…

HGS has partnered with the Jaldhaara Foundation to open water health centers across Bangalore to provide safe & clean drinking water to residents in the city. Under this initiative, HGS & Jaldhaara Foundation will launch three centers across the city where each center is likely to impact about 35,000 – 45,000 residents within the radius of 2-3 kms. Reflecting on this initiative, Smita Gaikwad, SVP, CSR – Hinduja Global Solutions tells SPOI of what inspired them to be a part of such an initiative –   “As a socially responsible…

A sustainable organization is not the one that simply endures. Instead, it is viewed as one that directs and leads others clearly on a journey of change towards the aim of sustainability. In this context, Rajesh Uttamchandani, Director – Syska LED tells SPOI of how Syska evolved itself as a socially responsible and sustainable organization by developing best practices and smart innovations in its technologies –   What would be your thoughts and vision on Sustainability in India?   This is an important break for India to take lead in…