Aarzoo, an initiative by HTC Corporation, in association with ‘CRY – Child Rights and You’, is supporting and fulfilling dreams of countless young girls from the lower income group families by facilitating guidance and resources to supplement their dedication and enthusiasm. As part of its corporate social initiative and to mark 20 years of global operations, HTC Corporation has unveiled this initiative ‘Aarzoo: ek wish har Aarzoo poori karne ki’’ in India.
Not just wanting to limit the contribution only from the company, Faisal Siddiqui, President South Asia, HTC, visited the CRY center in South Delhi and spent time with the children talking, exchanging gifts and clicking photos and selfies.
Speaking on the association, Faisal Siddiqui said, “According to DHS data around the world, female literacy rates are improving but India ranks 38th among the 51 developing countries for which comparable data is available. Indonesia, Rwanda, Ethiopia and Tanzania — all rank higher than India. We firmly believe that education is the birthright of every child, especially girls as their education and awareness helps build a better and progressive society. We are pleased to associate with a reputable organization like CRY, which has been dedicatedly working towards providing a better childhood to children to take a step forward towards fulfilling this vision of ours. I would like to reiterate our commitment towards providing quality education and enable better prospects for the girl child in the country.”
The campaign brings together HTC and CRY in an effort to create education and basic training opportunities for the girl child from the under-privileged sections of society and also aims at making them aware of their rights and the means to protect them. As part of the campaign, HTC hopes to achieve an on-ground-impact on girl child education for 1500 girls through CRY, and, for this, has contributed part of consumer sales proceeds over the past few months to the NGO.HTC and CRY also unveiled a calendar wherein the models were 12 bright girls from the CRY center to mark the association.
Welcoming this initiative, Soha Moitra, Regional Director- North, Child Rights and You (CRY) said, “Education is a powerful tool with which we can empower the girl child. It not only helps them to become confident individuals but also goes a long way in fighting several social evils and issues like child marriage, abuse, maternal and child mortality, malnutrition etc. Educating a girl child is the first step towards transforming society and we are extremely glad that HTC is championing this cause and supporting us in making education accessible to every child. We believe this campaign will go a long way in empowering girls and bringing them into the mainstream.”