Snapdeal has announced that their initiative to spread Christmas and New Year cheer in partnership with leading NGOs has received tremendous response, with over 50,000 ‘Happiness Boxes’ being donated to underprivileged children. The initiative, organized from 23rd December 2016 to 5th January 2017, was a special gesture to spread warmth and cheer during the festive season. The collected ‘Happiness Boxes’ were delivered across 300+ locations in over 25 cities across more than 15 states.
Over 25 NGOs across India (including Teach for India, GiveIndia, World Vision India, Bharti Foundation, Akshaya Patra, Samarthanam and others) received the boxes comprising of stationery and celebration materials including pencil boxes, Frisbees, balloons, party caps, etc. to arrange the celebrations for the children. The customers who contributed towards this initiative received official invites from Snapdeal to participate in person in these celebrations, and more than 250 customers joined the revelries at the location of their chosen NGO. While some donors have already been to the NGO, others will spend time learning about the work done by the NGO and celebrate with these kids in the coming weeks.