On the occasion of National Road Safety week, United Spirits (USL), a Diageo Group Company, and Essar Oil Limited have announced a path-breaking collaboration to create a paradigm shift in road safety in India. This programme that brings two big corporate houses together in a unique partnership will create awareness and drive definitive behaviour change, particularly among commercial vehicle and truck drivers through a combination of on-ground at the point of sale (petrol pumps), as well as digital, activity.
Lalit Gupta, Managing Director and Chief Executive Officer, Essar Oil Limited, said, “The great aspirations of our economy require commensurate attention towards safety. As a responsible corporate and a fast growing retail fuel supplier for road travel and transportation, Essar Oil is committed to creating and widening awareness of safety measures to save precious human lives that could be lost in road accidents. Essar Oil is happy to partner with United Spirits on creating awareness about the importance of road safety.”