ACT Fibernet (Atria Convergence Technologies Ltd.) One of India’s leading ISPs (Internet Service Provider) today announced the launch of a unique ‘Dilli, Dil Todo’ campaign exclusively for the consumers in Delhi. The new campaign aims to break the monotony around Valentine’s Day celebrations and encourage Delhities to break free from connections that are not worth holding on to and discover the possibility of starting something new.
Through this campaign, the company aims to reach out to the consumers in Delhi who are not satisfied with their current internet service provider and inspire them to move on to a better experience with ACT Fibernet.
‘Dilli, Dil Todo’ is a fresh take on Valentine’s day activations, where the company will give away unique rewards to customers by encouraging them to ‘Break up’ with their broadband provider and connect with ACT Fibernet. As part of the campaign, ACT is setting up activation zones across South and West Delhi where customers will need to ‘break hearts’ – pop heart shaped balloons across locations to discover these hidden codes that can be applied on the ACT Website to claim rewards.
Ravi Karthik, Head of Marketing, New products and Innovation says, “We launched this campaign to bring a fun twist to Valentine’s Day and showcase how breaking up can sometimes be for the better and want to make this a fun valentine’s for Delhiites”.
The intent is to encourage Delhi customers to feel good about making a fresh beginning and discover new ‘connections’ that can be full of new possibilities”. he further added.
There will also be a final event as a conclusion to the campaign that will be held at Pacific Mall on the 14th of February from 3:00 PM onwards.