OnlyFans’ parent company, Fenix International Ltd., is in advanced talks to sell the platform for $8 billion to an investor group led by Los Angeles-based Forest Road Company, Reuters reports. The London-based platform that helped redefine how creators earn online is now reportedly considering a sale—one that could mark one of the biggest exits in the creator economy’s history, best known for its adult content, has seen massive financial growth, with revenues rising from $375 million in 2020 to $6.6 billion by late 2023.

Owned by Ukrainian-American billionaire Leonid Radvinsky since 2018, OnlyFans has become a digital powerhouse, hosting 4.1 million creators and 305 million user accounts. In 2023 alone, it paid out $5.32 billion to creators while generating $485.5 million in profit.

Despite these numbers, the potential deal faces regulatory friction. The platform’s adult-focused content continues to deter institutional investors and banks, due to persistent concerns around content moderation and legal risks, including nonconsensual material.

As reported by The Telegraph, Fenix International—the London-based parent of OnlyFans—is in advanced negotiations with U.S. investment firm Forest Road Company, chaired by former Disney executive Kevin Mayer.

Forest Road’s interest reflects a broader bet on monetized creator platforms, though competing suitors and a possible IPO remain on the table. Radvinsky, who has reportedly taken over $1 billion in dividends, is said to be exploring a full exit. Meanwhile, OnlyFans is expanding into mainstream content areas—like comedy and fitness—in a bid to diversify revenue and reduce reputational risk.