Category: Marketing vs. Advertising

Started back in 2009, Fiinovation is a research-based CSR consultancy that helps corporations channelize the resources efficiently for the upliftment of community on societal, economic and ecological aspects in accordance to their company CSR charter. Dr.Soumitro Chakraborty, Chief Executive Officer, Fiinovation tells SPOI of how he looks at CSR & sustainability in the country and what he feels corporates should do for making sustainability as a best practice – Could you tell us more about your organization? With a vision to ensure development is not only sustainable and easy to…

T.V. Mohandas Pai, the Chairman of Manipal Global Education and a former director of Infosys has been an active persona in the field of promoting quality education and also reforming the business ecosystem in the country. Sharing his views on Digital India and India 2020, Mohandas Pai tells VARINDIA of how India with its unique set of problems still manages to take small strides in the path of development –      What are your views on Digital India? Digital India is an initiative of the PM of this country…

Youth4work.com is a talent assessment platform with 2 million users and a plethora of information and skill development tools at their disposal. It’s CEO, Rachit Jain tells SPO India of his company’s take on skilling and its aim to help the right talent get the right opportunity – Could you tell us more about your company and your initiatives in the area of skilling? Youth4work is a Youth centric platform where assessment is a tool that helps identify the talent that each individual pursues; how talented they are amongst the…

Access to safe drinking water remains one of India’s biggest challenges, and is the first priority of public health. According to UNICEF (Hyperlinked for the reference), only a quarter of the total population in India has drinking water on their premises and nearly three-quarters of all diseases in India are water borne, caused by contaminants in the water supply. Globally, nearly a billion people live without access to safe water. Around 2,000 people and 6,000 children die every day from water-related diseases and out of these, children under the age…

The last few years has seen skill education gaining lots of interest. It interestingly commands almost 31% of the CSR funds that corporates have at their disposal. Corporates are either setting up trusts to run these programmes or are tying-up with NGOs to support the same. This has of course evolved into outcome based skilling programs where corporates are not just looking at skill development but also employment.    Sumit Kumar, Vice President, NETAP -TeamLease Services in a chat with SPOI tells our readers of how it is addressing the…

The IKEA Foundation is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. The main aim of the Foundation is to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. Speaking on the kind of work that it is doing worldwide, Radu Dumitraşcu, Communications and Media Relations Manager – IKEA Foundation tells SPOI of how it has been impacting millions of lives and will continue to do so in coming…

It has been just 4 years that the CSR rules have been implemented in the country, but in case of Hero MotoCorp, CSR has been a part and parcel for many years now. Vijay Sethi, Chief Information Officer & Head – CSR, Hero MotoCorp shares some insights of how the CSR journey has been for the company and how the various programmes & projects impacted the society –    How has been the CSR journey for your company so far? We at Hero MotoCorp actually wanted to do something for…

It is a belief at EXL that in order to be successful, one should have focus. And the focus when it comes to its CSR strategy is purely developing market skills. At the graduation ceremony of the trainees from its Noida center as part of its Skill Development initiative, SPOI met with Pavan Bagai, President & COO – EXL; Manishi Saxena Bansal, Global HR Leader Travel and Transportation Business and HR Leader UK and Europe – EXL and Shailendra Singh, Vice President, Communications – EXL to discuss various aspects of…

Despite being one of the youngest players in the Indian two-wheelers market, Honda Motorcycle & Scooter India Pvt. Ltd. has become the largest two wheeler manufacturer as well as the second largest two-wheelers company in India. Honda 2Wheelers India is also the fastest growing company in the country today with 4 factories in Haryana, Rajasthan, Karnataka and Gujarat. Harbhajan Singh, Director – General and Corporate Affairs – Honda 2Wheelers India throws more light on this aspect in a chat with SPOI – Tell us about Honda 2Wheelers India’s journey and…

A woman of substance, Smt. Meenakshi Lekhi, Indian Member of Parliament in the Lok Sabha was upright in stating of how she always found her calling in working for the society, which does not pertain to just issues revolving around women but many other issues that continue to cripple the Indian society. One of them is the public library movement in India that is getting further boosted with the keen involvement of the MP herself and the transformation measures that she has initiated to revive these libraries. The idea behind…